![]() Overall, in-game spending at Ubisoft accounted for just over 60% of net bookings over the same period, up from under 50% in the prior fiscal year. Unlike its competitors, Ubisoft had taken longer to significantly benefit from in-game spending but is at last making strides through a greater emphasis on licensing its IP through mobile partnerships, on top of at least one successful live-service in “Rainbow Six: Siege,” which has 85 million registered players and saw 18% year-over-year revenue growth in the first half of the company’s current fiscal year. consumer spend, it was still well above pre-pandemic spend, per NPD data. While 2022 saw a 5% year-over-year decline in U.S. The 2020s have seen exceptional growth in the global video games market as the popularity of live services and their in-game-spending revenue model has prevailed. A multiplayer naval combat game set in the age of pirates, it entered development as far back as 2013 and is part of the company’s efforts to launch more successful live services. ![]() One of the many discouraging developments covered in Ubisoft’s recent investor meeting was the most recent delay for “Skull & Bones,” which was only a few months away from releasing in the first half of 2023 but was delayed for a sixth time. Big upcoming titles like “Avatar: Frontiers of Pandora,” “Assassin’s Creed Mirage” and “Skull and Bones” were once expected to have shipped by the end of 2022 but all remain without release dates. Game delays have become part and parcel for AAA publishers, as games take longer to develop and studios attempt to better address internal complaints of excessive overtime.īut Ubisoft in particular has encountered difficulties in keeping its most anticipated titles on track with their release schedules. Overall, Ubisoft projects about $537 million in losses for its current fiscal year, which concludes in March 2023. This follows a more drawn out but extensive stock decline stemming from an announcement last fall that Chinese tech giant Tencent upped its preexisting stake in Guillemot Brothers Limited, the entity holding the most shares of Ubisoft, to just under 50%.
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